Agenda 2022
2022 Working Agenda (subject to change)
Anti-Counterfeiting World Law Summit – 18th October
09. 00
Welcome & Chair’s Opening Remarks
- Louise Butler, Global Head of Brand Protection, Diageo
09.15
Legislative round-up: Which market can now offer the strongest brand protection
A brief overview of the latest texts of the Shop Safe Act, USA, and the EU Digital Services Act, along with a look at the impact of the new Online Transaction Measures in China which came into force 1 May 2021.
09.45
Anti-Counterfeiting Use Case 1 – PHARMA
Jenny Barker, Director, Global Anti-Counterfeiting, GSK
10.10
Delegates choose from plenary sessions or an interactive workshop
PANEL DISCUSSION: Protecting and engaging the customer
Consumers don’t want to authenticate a product before buying it. And some brands don’t want to raise the issue of counterfeiting in case it creates panic in the marketplace, consumers switching to another brand and simply leading to a loss of business. So how best should brands treat and educate the customer about what’s damaging brands?
10.10 – 11.10 – Workshop #1
New methods of Track and Trace
10.50
Anti-Counterfeiting Use Case 2 – LUXURY
11.10
Morning refreshments and networking
11.30
Delegates choose from plenary sessions or an interactive workshop
Preparing for a Brave New World – what you need to know NOW about the impact of the Metaverse and NFTs on your brand
Some say it’s merely hype or the latest ‘buzzwords’ whilst others have jumped in feet first to create dedicated businesses to explore marketing and commerce in the Metaverse. Hear from those who are leading the way with their innovation and presence in the virtual world and find out why they believe this is the future of fashion.
- Tim Stok, Public Affairs –Tencent EMEA
11.30-12.30 – Workshop #2
12.10
Anti-Counterfeiting Use Case 3 – Enforcement 3.0: Developing an Anti-Counterfeiting Strategy for the Metaverse
Mark Bearfoot, Senior Legal Director for IP and Brand Protection, Tommy Hilfiger Global and PVH Europe
12.30
Lunch
13.15
Delegates choose from plenary sessions or an interactive workshop
Recent developments in online selling – examining the evolution of online platforms and the tough evidential challenges arising from ‘live’ selling
13.15-14.15 – Workshop #3
How best can you now protect your brand in China?
13.50
Anti-Counterfeiting Use Case 4 – FMCG
14.15
Delegates choose from plenary sessions or an interactive workshop
PANEL DISCUSSION: Is collaboration key? – lessons we can learn from the anti-piracy industry
In some regions of the world, stolen content represents as much as half of all video content consumed. We look at a selection of successful anti-piracy approaches from around the world and ask if these enforcement practices can be translated to the anti-counterfeiting sector.
- Kieron Sharp, CEO, FACT
14.15-15.15 – Workshop #4
14.50
Anti-Counterfeiting Use Case 5 – ELECTRONICS/TECHNOLOGY
15.10
Afternoon refreshments and networking
15.30
IN CONVERSATION: Grey market insights and brand impact
Whilst not illegal per se, the grey market isn’t officially sanctioned by brands, either. These products can harm relationships with distributors and damage product reputation. Grey market websites can’t offer manufacturer warranties or guarantee that regulations are met in a specific country, so how should global brands best take a cohesive stance against supplying unauthorized dealers?
- Kirsty Bracher, International Brand Protection Manager, Havaianas
16.00
PANEL DISCUSSION: Customised/upcycled products and the circular economy
Does this infringe the trademark, dilute the brand, create unfair competition, or cause reputational damage and confusion?
16.30
PANEL DISCUSSION – Examining the latest trends in Global Border Enforcement
How best can you work with Customs to support your anti-counterfeiting strategy and remain relevant. How can you effectively train law enforcement on your brand?
17.00
Conference Summary
17.05
Book launch
17.35
Networking drinks