Agenda 2022

09. 00

Welcome & Chair’s Opening Remarks

Louise Butler, Global Head of Brand Protection, Diageo

09.15

Anti-Counterfeiting Use Case 1 – Pharma

Global trends, future challenges and case studies from the pharma industry

Katie Silk, Director Global Security Investigations, AstraZeneca UK Limited 

09.40

Hunting Down and Stopping Medical Device Counterfeiters

Counterfeit medical devices have become a global threat to hospital supply chains and patients in the United States and across the globe. It is estimated that each year billions of dollars of counterfeit medical devices — that can cause serious injury or death — are used in operations.  This presentation will review the use of civil trademark actions to stop counterfeiting and unlawful diversion of medical devices with a focus on civil enforcement, election of damages, asset freezes and ex parte seizure orders. A case study will be presented about the use of counterfeit hemostatic devices in thousands of U.S. patients and tens of thousands of patients worldwide.

Panellists:
Roy Albiani, Director, Global Brand Protection, MedTech, Johnson & Johnson

Moderator:
Geoffrey Potter,Partner, Patterson Belknap Webb & Tyler LLP

10.15

11.30

Preparing for a Brave New World – what you need to know NOW about the impact of the Metaverse and NFTs on your brand

Some say it’s merely hype or the latest ‘buzzwords’ whilst others have jumped in feet first to create dedicated businesses to explore marketing and commerce in the Metaverse. Hear from those who are leading the way with their innovation and presence in the virtual world and find out why they believe this is the future of fashion.

• What are they, what impact do they have and what does it mean for brand protection?
• Do normal laws apply in a digital universe
• Can you have counterfeits in the metaverse?
• Do trademark rights apply if it’s a digital item?
• Is it more IP infringement than counterfeiting? Will an avatar explicitly pass off a Chanel handbag? Look at the MetaBirkin example.
• How to register brands in the Metaverse and as NFTs
• How do you give notice and do takedowns even happen?
• MetaBirkin case

Tim Stok, Public Affairs –Tencent EMEA

Zach Toczyński, Sr. Director, Global Brand Protection, Levi Strauss & Co

Moderator:
Svetlana Ilnitskaya, Director of US Customer Strategy, Corsearch

12.05

13.25

14.15

PANEL DISCUSSION: Protecting and engaging the customer

Consumers don’t want to authenticate a product before buying it. And some brands don’t want to raise the issue of counterfeiting in case it creates panic in the marketplace, consumers switching to another brand and simply leading to a loss of business. So how best should brands treat and educate the customer about what’s damaging brands? 

Ronald Brohm, Managing Director, REACT – The Anti-Counterfeiting Network

Michael Thwaites, UK Security Director, Estee Lauder Companies Inc UK and Ireland 

Moderator: 

Dr Xuemei Bian, Professor in Marketing, Newcastle Business School, Northumbria University 

14.40

Sustainable disposal of counterfeit goods
Panel Discussion hosted by Cervieri Monsuarez

Piracy is a constantly growing trend worldwide. This forces trademark holders, together with the authorities, to take action in order to withdraw infringing products from the market. When this occurs, the regulations provide that destruction is the final destination of such merchandise. Currently, we are working on the adoption of sustainable techniques to recycle most of the waste generated in the destruction process, converting it into raw material for the creation of new products.  

 In this panel, we will discuss the challenges and progress achieved in the implementation of sustainable techniques for the destruction of counterfeit products in order to contribute to the environment, the circular economy and society in general, using a negative fact such as piracy as a starting point. 

Moderator
Dr Viriginia Cervieri, Senior Partner, Cervieri Monsuarez

Panellists
Danielle Prince, International IP Enforcement Director, Popsockets 

Chloe Long, Global IP & Brand Protection Lead, Superdry

15.30

IN CONVERSATION: Grey market insights and brand impact

Whilst not illegal per se, the grey market isn’t officially sanctioned by brands, either. These products can harm relationships with distributors and damage product reputation. Grey market websites can’t offer manufacturer warranties or guarantee that regulations are met in a specific country, so how should global brands best take a cohesive stance against supplying unauthorized dealers?

Lorne Lipkus, Partner, Kestenberg Siegal Lipkus LLP (Moderator) 

Kirsty Bracher, International Brand Protection Manager, Havaianas

Sheena Yonker, Brand Protection & IP Manager, Lipsy Group 

15.50

16.20

PANEL DISCUSSION: Is collaboration key? – lessons we can learn from the anti-piracy industry 

In some regions of the world, stolen content represents as much as half of all video content consumed. We look at a selection of successful anti-piracy approaches from around the world and ask if these enforcement practices can be translated to the anti-counterfeiting sector.  

Stephanie Luson, Head of Client Engagement, Altia (moderator) 

Kieron Sharp, CEO, FACT 

Matthew Hibbert, Director of Group Anti-Piracy Programmes & UK/ROI Operations, Sky  

Lee Kent, Content Protection Manager, Anti-Piracy, beIN MEDIA GROUP

16.50

Anti-Counterfeiting Use Case 5 – FMCG

Mark Ruffels, Senior Director, Global Brand Protection Operations, Procter & Gamble

17.10

Conference Summary 

17.30

Book Launch

17.45

Networking drinks