Giles joined Dyson’s IP Enforcement team in 2019 after 8 years specialising in IP in private practice in the UK. His work for Dyson involves enforcement of Dyson’s IP rights around the globe and across the spectrum of Dyson’s IP portfolio. His day-to-day includes overseeing Dyson’s global anti-counterfeiting program, running global cross-jurisdiction patent and design litigation, conducting online & offline brand protection work and negotiating Dyson’s IP licensing arrangements.