Tiffany Shepard is the Director & Senior Counsel of Brand Rights and Brand Protection for the FIFA World Cup 2026. In this role, she leads the North American enforcement strategy to safeguard FIFA’s World Cup 2026 IP, retail licensing, and sponsorship rights from ambush marketing, counterfeiting, and unauthorized affiliations.

Prior to joining FIFA, Tiffany served as the Assistant General Counsel of Legal and Business Affairs at BuzzFeed Media Enterprises, Inc., a digital media company. She advised on talent negotiations, commercial transactions, sponsorships, events, international licensing, and branded content for marquee brands such as Complex, Tasty, and BuzzFeed. Before her tenure at BuzzFeed, Tiffany was the Associate General Counsel at The Kraft Heinz Company. There, she focused on NIL partnerships, FTC compliance, IP, and marketing strategies for multi-billion-dollar brands.

Tiffany's earlier experience includes her role at The Procter & Gamble Company, where she served first as Global Brand and Trademark Counsel and then as the North America Brand Protection Leader and Senior Legal Counsel. Her responsibilities at P&G encompassed developing enforcement strategies to dismantle counterfeit networks, serving as the Sports Marketing SPOC, and collaborating with marketing, R&D, and regulatory teams to ensure effective risk assessments and advertising claim substantiation.

Tiffany holds a JD from Northwestern University Pritzker School of Law and a BA from Hampton University.

In her spare time, she loves to travel, mentor students and read cheesy romance novels.