Marylauren Ilagan is Senior Counsel and Head of IP at Olaplex, Inc., the beauty disruptor that created the bond building category of the hair care industry with its patented bis-amino technology. Marylauren is evolving and fortifying Olapex’s IP portfolio to keep pace with the company's growth, innovation, and consumer demand, as well as protecting its current valuable IP assets. Previously, Marylauren was Director of IP for nearly a decade at Mary Kay Inc., the skin care company known for its direct selling business model, pink Cadillacs, and Mary Kay ladies, where she grew its IP portfolio to over 10,000 assets to combat counterfeits, illegal parallel imports, and unauthorized sales. Marylauren is now leveraging Olaplex’s IP portfolio, brand equity, consumer loyalty, and fans to do the same, as well as to combat dupes. Marylauren and her marketing team were recognized by the beauty and advertising industry with a Glossy Award for Best Brand Launch Campaign for the #OLAPDUPE marketing campaign that educated consumers about dupes and how IP can make a brand and its products undupeable.