Chris Bailey, Head of UK & EU Enforcement, Rouse Chris is Head of UK and EU Enforcement, responsible for coordinating IP enforcement actions with Rouse offices and partner firms across the EMEA region. Having previously lived and worked in China for more than 25 years, including a stint managing the Evidence Services team, as well as handling cases across ASEAN, Chris is ideally placed to link activities between the EMEA region, and Asia. Chris’s team works on tracing supply chains back to sources in China and elsewhere, where he collaborates with Rouse local offices to uncover and attack the sources of infringing trade.