The rapid rise of generative AI has led to a whole range of new and complex IP challenges
Focus to date mainly on the use of IPR-protected content in model training, but new cases might explore copyrighted material used during model training without the permissions of the rights holders- it is unclear whether existing exceptions, such as fair use, will cover these cases.
By harnessing AI’s potential, businesses can accelerate the branding process by generating unique, brandable company and product names, logos and slogans tailored to specific industries and company values
However, with these advantages come several risks, including the potential for trademark infringement and dilution of established brands
What relevant guidelines and legislation are being developed by regulators and what are the types of approaches under discussion? Tight restrictions and fully transparent disclosure of training material, to almost completely unrestricted use of copyrighted works.
Many questions raised about the IPRs that can be assigned to the outputs of generative AI, since they aren’t created entirely by humans. If a patent is reviewed by a court and found to not be principally the product of the named inventor, this can result in the patent being invalidated.

Anti-Counterfeiting World Law Summit – 2024