How to educate a generation of (young) consumers who actively promote and buy dupes (and counterfeits)
How brands work with retailers to educate consumers and support brand loyalty
Creative strategies to maintain consumer loyalty in an ever-changing market and if/how the legal team interacts with the design teams.
Discussing brand protection strategies from the brand vs. retail perspective
Examining how best to utilise reputation to clean up confusion around dupes, design infringement and counterfeits, and enforce trademarks, to avoid the consumer being defrauded
Protecting company value – maintaining brand equity and corporate social responsibility

Moderator: Harri Berridge, IA Director and Fashion Practice Lead, Stobbs

Julien Dudouit, Deputy Head of Global Brand Relations, Legal & Government Relations, eBay

Richard Ferguson, Head of Online Brand Protection Team, Stobbs

Marylauren Ilagan, Senior Counsel and Head of IP, Olaplex

Anti-Counterfeiting World Law Summit – 2024