Chloe has worked in the field of IP and Brand Protection for over 15 years. During that time, she has worked for a number of large, international brands including Nike and Michael Kors. She specialises in the implementation of industry-leading, innovative brand protection strategies. Chloe is also the Vice-Chair of the UK Anti-Counterfeiting Group and the Chair of the ACG’s Consumer Brands Group. In her current role at Superdry, Chloe manages the global IP portfolio and enforcement programme, and has recently been working on a multi-brand initiative pushing for the sustainable destruction of counterfeit goods.