Mark Bearfoot is Senior Legal Director, IP & Brand Protection for Tommy Hilfiger Global and PVH Europe – where he is responsible for leading their IP portfolio and enforcement programme. Mark begun his career in private practice working for a number of IP law firms, including FieldFisher and Rouse IP. Mark made the move in-house joining The Coca-Cola Company in 2006. In 2013 he moved to the Harley-Davidson Motor Company where he was responsible for their trademark enforcement operations across Europe, the Middle East and Africa. In addition to his role at PVH, Mark is Chairman of the UK association, the Anti-Counterfeiting Group.