Chemist and Data master’s degree, with over a decade of experience in Brand Protection, I have spent the last five years at the leading the agenda in Diageo Colombia. During my time there, I developed a passion for protecting brands, consumers, and raising awareness about counterfeiting issues and advocating for effective stronger actions and positive changes. I also led the agenda for Latin America and the Caribbean.
As of May, I relocated to London to spearhead Diageo’s Brand Protection initiatives across Europe. My journey continues driven by a commitment to ensuring the integrity of brands in an ever-evolving global marketplace.