Morten R Serup

Morten R Serup, Senior Brand Protection Officer at Bang & Olufsen oversees and drive the agenda for global fight against counterfeit, misuse of IP, unauthorised sales and partner compliance together with the Brand protection team. Morten joined Bang and Olufsen in 2016 in a commercial business development role but moved in 2019 into a new Brand Protection team. Bang & Olufsen view the brand protection discipline through the eyes of the consumer. Wherever customers and consumers are exposed or engages with the brand, this is where brand protection may be applicable.

Prior to joining B&O, Morten worked in different global commercial roles across, sales and finance functions as well as internal consultancy.