Ms. Olivia Mazzucotelli is Head of Brand & Industry Relations and Reactive Governance, IPR, EMEA at TikTok Shop, where she leads a team focused on managing strategic engagements with key stakeholders in the IP sector as well as an Ops team focused on TikTok Shop's notice-and-takedown process. Before joining TikTok, Olivia spent nearly six years at Amazon, working closely with brand owners, industry associations, and policymakers on IP protection and anti-counterfeiting initiatives. A seasoned expert in marketplace governance, she has a proven track record in tackling complex issues such as piracy, fraud, unsafe products and fake reviews. Olivia is also a frequent speaker at IP enforcement conferences across Europe and internationally.