Joanna is an experienced Brand Protection Analyst at NEXT, specialising in intellectual property, online brand protection, fraud, and complex investigations. With over 20 years of experience across retail management and financial services, she brings strong analytical, problem-solving, leadership, and stakeholder-management skills. In her current role, Joanna protects NEXT’s Wholly Owned Brands, including Lipsy, Joules, FatFace, and Cath Kidston. She holds an MSc in Accounting and Financial Management, with a strong foundation in finance, management, and commercial operations.