The 2026 Winter Olympics and FIFA World Cup will capture the world’s attention — and counterfeiters are already preparing to exploit the global demand for merchandise, tickets, and fan experiences. From fake apparel and souvenirs to fraudulent online storefronts, these high-profile events present unique challenges for brand protection and consumer safety.

This panel will explore the risks posed by counterfeit goods at mega-events and discuss strategies for prevention and enforcement. Experts will share insights on cross-border coordination, digital monitoring, and collaborative approaches between brands, authorities, and platforms to safeguard fans, protect brand integrity, and stay one step ahead of counterfeiters during the world’s biggest sporting spectacles.

Anti-Counterfeiting World Law Summit