Simon is a senior brands lawyer advising on soft IP and advertising, combining experience across both areas to help clients build, protect and commercialise their brands. He advises on IP disputes, portfolio strategy, transactions and the full spectrum of IP rights, alongside advertising campaigns, promotions, compliance, investigations, disputes, sponsorships, influencer agreements and consumer law matters. Recognised in leading legal directories, he is described in WTR 1000 as "a talented and approachable trademark professional who excels at translating complex issues into clear, accessible language for non-IP and non-legal audiences”. Simon also serves on INTA’s Anticounterfeiting Committee.